Art Direction
Digital Marketing
Performance creative for paid social — concepts, hooks and motion variants.
Digital Marketing
Category
Art Direction
Role
Lead Designer
Tools
Figma, After Effects, Illustrator
The brief
The team needed a partner who could translate ambitious product goals into a clear, usable interface — without losing the personality that makes the brand feel like itself.
What I delivered
A complete design pass covering information architecture, component library, key flows and a handoff package ready for engineering to build against. Iterated alongside research to keep the experience grounded in real use.